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PRODUCT MANAGEMENT SERVICEs

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Customer Feedback Machine

This is your money maker. Customers whose feedback is actioned against are more likely to continue giving feedback and continue buying your product.

 

However, it's likely your organization is not doing this. And if you are, you may be underutilizing your customer base.

 

Your organization's customer feedback machine needs to become a product management fixture. In this engagement, I work with your product people to build a machine that can be accessed repeatedly for customer feedback.

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  • Identify Your Customers

  • New Strategies for Feedback

  • Survey Best Practices

  • Building CABs

  • Leveraging CABs

  • Preventing Feedback Fatigue

  • Analyze Feedback and Roadmap Accordingly

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Beta Program Builder

This engagement is for organizations that need to build an end-to-end beta program infrastructure. This engagement includes identifying the right customers for beta testing, establishing appropriate testing length, milestones, demos, and how to maintain the beta team for future use.

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  • Define the Prospective Feature/Experience

  • Define Timeframe for Testing and Desired Outcomes

  • Define Appropriate Testing Groups

  • Test

  • Test Post-Mortem

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Proctored Focus Groups

Maybe you've already done the research but you're too stretched thin to perform advanced user research. Proctored focus groups are a great way to increase customer investment in product development while also gathering critical feedback about your design decisions.​

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